L'Oca was founded in 1965, as a bookshop in Rome's Via dell' Oca, near piazza del Popolo.
It soon became a meeting point for writers and film directors, such as Pasolini, Moravia, Ungaretti, Elsa Morante, Parise, Flaiano, Petri and Zurlini.
L'Oca became a fully fledged art gallery in 1967, taking off with an exhibition of drawings by Gastone Novelli and going on to exhibit the work of major contemporary artists among whom Angeli, Festa, Sordini, Matta, Guttuso, Kounellis, Paolini, Mattiacci.
The gallery also held exhibitions of some of the great 20th century artists. After thirty years of activity, L'Oca closed in 1997. In 2003 the gallery was reborn, this time with a new venue in via della Mercede near Piazza di Spagna. In 2005 the Gallery has reached her Forty Anniversary in via della Mercede which has became exclusively a place for exhibition and meetings.
Now with the new address the gallery will once again face the market and after years of exhibition and contemporary art discussions will again open the commercial activity that was interrupted in 1997 in the historical space of via dell'Oca. The Spaces has changed, but the original intents have stayed.
The gallery is a gravitational center for new ideas, open to established art just as it is unbarred to the proposals of Italian and foreign young artists.